Home / Shops & flagships
Around Euljiro & JongnoOlive Young Central Myeongdong Townhotple.korea Opened in March 2026 as Olive Young's second-largest store, it has the chain's widest range and a huge sheet-mask wall, and it quickly became a fixture in Myeongdong K-beauty haul posts.
The Hyundai Seoulhotple.korea One in four of its shoppers is now from overseas, and its indoor forest, waterfall and B2 K-fashion floor show up constantly in Seoul shopping reels.
Olive Young N Seongsuhotple.korea Korea's largest Olive Young, it turned K-beauty shopping into a full Seongsu outing, and haul videos and tester-zone photos from here are everywhere on travel feeds.
Dior Seongsu (concept store)hotple.korea Its palace-like facade modeled on Dior's Paris address has become a Seongsu landmark, and many visitors come just to photograph the building, especially once it lights up in the evening.
Around Apgujeong & GangnamHaus Nowhere Dosan (Gentle Monster, Nudake, Tamburins)hotple.korea Gentle Monster's Dosan flagship stacks three of Korea's most photographed brands in one building, and its rotating art installations keep giving people a new reason to post.
IPARK Mall Yongsanhotple.korea Its 'Dopamine Station' floor of character, figure and game shops passed 10 million visitors in its first year, and the Chiikawa store and Pokémon card shop draw opening-time queues.
Around Hongdae & YeonnamMUSINSA Store Hongdaehotple.korea K-fashion shopping has become a top reason to visit Seoul, and Musinsa says more than half of orders at its Hongdae, Seongsu and Myeongdong stores now come from foreign shoppers.
Around SeongsuMUSINSA Megastore Seongsuhotple.korea Opened in April 2026 as Korea's largest single fashion store, it quickly became a tourist stop: Musinsa reported that foreigners made up over 40% of sales in its first 50 days.
Around Hongdae & YeonnamK-POP SQUARE Hongdaehotple.korea The former LINE FRIENDS Hongdae flagship reopened in June 2025 as a K-pop goods store with rotating artist pop-ups, so each new pop-up brings a fresh wave of fan posts.
Around Hannam & ItaewonMOSAIC HANNAMhotple.korea Opened in September 2025 with Matin Kim on the ground floor, it quickly became a K-fashion stop for overseas shoppers; Korean press reported that around 70% of customers are foreigners.
Around SeongsuHaus Nowhere Seoul (Gentle Monster, Tamburins, Nudake Tea House)hotple.korea Gentle Monster's parent company opened its new 14-storey headquarters here in September 2025 and filled the lower floors with robot sculptures, moving installations and all of its brands, so it quickly became Seongsu's most talked-about new building.
Daiso Myeongdong Station Branchhotple.korea A whole 12-storey building of Daiso, with floors for K-beauty, snacks and character goods, is a favourite stop in Myeongdong shopping vlogs and haul posts.
Times Square Yeongdeungpohotple.korea Foreign-visitor sales jumped about 33% in May 2026 and the mall hit its best month in 17 years, helped by K-fashion stores and a nonstop run of atrium pop-ups.
Olive Young Central Gangnam Townhotple.korea Olive Young's biggest Gangnam store, opened in July 2025, adds free skin and personal color diagnosis to the K-beauty shopping list, which makes it a popular first stop for visitors.
Lotte World Mallhotple.korea It sits under Lotte World Tower and links Seoul Sky, the aquarium and Jamsil Station, and its constantly changing brand pop-ups and food openings keep the official account and shopping reels busy.
TAMBURINS Hannam Flagship Storehotple.korea Tamburins hand creams and perfumes are a top K-beauty souvenir, helped by campaigns with stars like Jennie and Stray Kids' Felix, and the sculptural Hannam store is a fixture of Seoul shopping posts.
Around Apgujeong & GangnamMatin Kim Dosan Storehotple.korea One of the K-fashion labels most searched by Japanese, Chinese and Taiwanese visitors; the Dosan store reported that about 70% of its customers are from overseas.
thisisneverthat Hongdae Flagshiphotple.korea The Seoul streetwear label's first flagship reopened in February 2026 after its first renovation in seven years, and a 2025 trade report put foreign shoppers at about 85% of its visitors.
Around SeongsuPoint of View Seongsu (flagship)hotple.korea Stationery lovers treat it as a pilgrimage stop, and its carefully styled shelves of pens, notebooks and desk objects photograph like a design museum.
NONFICTION Hannamhotple.korea Korean fragrance is a big souvenir trend, and NONFICTION's minimal bottles and shelf-lined Hannam showroom appear often in Seoul perfume-shopping posts; it sits a few doors from Tamburins.
Around SeongsuLCDC Seoulhotple.korea This converted car-repair factory packs a cafe, a curated shop, small Korean brands and a brunch restaurant into one building, and it passed one million visitors by mid-2025, which makes it a go-to rainy-day stop in Seongsu.
Sulwhasoo Dosan Flagship Storehotple.korea A K-beauty heritage brand's lantern-shaped flagship near Dosan Park, where travelers come for the architecture, store-only products and the ginseng class.
Ssamziegilhotple.korea The spiral ramp lined with craft stalls is the most photographed building in Insadong, and one-day craft classes inside keep it on travel reels.
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