Photo: Unsplash
Printing shops and hardware stores by day, hidden bars and beer alleys by night. Locals call it "Hipjiro". Gwangjang Market serves bindaetteok and yukhoe, Jongno 3-ga has street tents after dark, and Myeongdong is a short walk for shopping.
Getting there Euljiro 3-ga Station (Lines 2 and 3), Jongno 5-ga Station (Line 1) for Gwangjang Market, Myeongdong Station (Line 4).
Photos: Korea Tourism Organization PhoKo · 이범수 (KOGL Type 1) / Korea Tourism Organization PhoKo · IR 스튜디오 (KOGL Type 1)
Around Euljiro & JongnoOlive Young Central Myeongdong Townhotple.korea Opened in March 2026 as Olive Young's second-largest store, it has the chain's widest range and a huge sheet-mask wall, and it quickly became a fixture in Myeongdong K-beauty haul posts.
Gwangjang Markethotple.korea Sizzling bindaetteok and counter-side yukhoe are some of the most filmed food scenes in Seoul, and the market keeps appearing in 2026 travel guides and food reels.
Myeongdong Street Food Stallshotple.korea Fire-show lobster tails, cheese-topped skewers and the 2026 viral buldak omelette make Myeongdong's carts one of the most filmed street-food runs in Seoul.
Typical: Traditional teaEulji Dabanghotple.korea A 1985 tea room where BTS shot part of their 2021 Season's Greetings, it draws ARMY visitors from abroad, and posts spiked again around the band's March 2026 comeback show in Gwanghwamun.
Jongno 3-ga Pocha Streethotple.korea Red-and-blue tents, plastic stools and chicken feet with soju have made this lane one of the busiest night-out scenes in Seoul, and Time Out and 2026 travel reels keep spotlighting it.
Typical: CocktailsJushindang (Zoosindang) Sindanghotple.korea A hidden door opened by pushing a small cat statue, plus a cocktail for each of the twelve zodiac animals, make it one of the most shared bars in Sindang-dong, and 2026 posts often mention foreign guests and long waits.
Dongdaemun Design Plaza (DDP)hotple.korea Its silver, wave-shaped shell is one of Seoul's most photographed buildings, and seasonal media-facade shows on the 222 m wall such as Seoul Light DDP draw big evening crowds.
Typical: Draft beerManseon Hof, Euljiro Nogari Alleyhotple.korea Plastic stools, cheap draught beer and grilled dried pollack in a printing-shop alley are the classic Hipjiro night shot, and 2026 guides still name Manseon Hof as the alley's anchor.
Typical: CoffeeCoffee Hanyakbang Euljirohotple.korea Its old-apothecary interior of mother-of-pearl cabinets and antique wood keeps turning up in Euljiro cafe posts, and 2026 reviews note a near even mix of Korean and foreign guests.
Daiso Myeongdong Station Branchhotple.korea A whole 12-storey building of Daiso, with floors for K-beauty, snacks and character goods, is a favourite stop in Myeongdong shopping vlogs and haul posts.
N Seoul Towerhotple.korea The lit-up tower above the city, love-lock fences and cable car rides remain one of the most posted Seoul views, especially at sunset.
Typical: TteokbokkiMabokrim Halmeoni Tteokbokki (Sindang-dong Tteokbokki Town)hotple.korea The shop credited with starting Sindang-dong's tteokbokki alley still has queues at the entrance, and 2026 posts from first-time Seoul visitors often list it as a must-eat stop.
Cheonggyecheon Streamhotple.korea The lit-up waterway between office towers is a go-to night walk in central Seoul, and the Seoul Lantern Festival, returning from 11 December 2026, fills feeds with lantern shots every winter.
Typical: Naengmyeon (cold noodles)Woo Lae Oakhotple.korea One of Seoul's oldest Pyongyang-style cold noodle houses, it holds a Michelin Bib Gourmand for 2026 and is a fixture in naengmyeon posts every summer.
Venue: DDP (Dongdaemun Design Plaza)D-8Ends in 8 days
Oct 26 – Nov 22
DDP (Dongdaemun Design Plaza), 281 Eulji-ro, Jung-gu, Seoul
IVE's song 'Looks Can Kill' plays over a laser, lighting and facade show on DDP's curved exterior. Each run starts with the regular DDP 365 Light content (about 5 minutes), then the IVE show follows.
Official info@ddp_seoulNaver Map
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