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Seoul pop-up store calendar

Limited-time pop-ups and exhibitions in Seoul with the days left. Ended ones disappear on their own.

Open now 15

Around SeongsuAround SeongsuD-2

Ends in 2 days

Nov 8 – Nov 16

NCT DREAM Pop-up 'WELCOME, DREAMERS'

16 Yeonmujang 7-gil, Seongdong-gu, Seoul

A fan space marking NCT DREAM's sixth full album, with a stamp rally around the venue and official merch including apparel and character plush. Completing the rally gets you a random member ID card.

Getting there
Seongsu Station (Line 2), short walk
Hours
Daily 12:00–20:00
Entry
Free entry. From Nov 11, on-site waiting list opens daily at 11:00 (first slot is fan-club only). Card payment only.
  • Check @NCTDREAM_POPUP on X for same-day queue updates before you go.
  • Bring a card in your own name; cash is not accepted.

Official info@nct_dreamNaver Map

Hot 99
Around Jamsil & SongpaAround Jamsil & SongpaD-4

Ends in 4 days

Nov 12 – Nov 18

KYUHYUN Pop-up for EP [CONTINUE]

Withmuu, Lotte Department Store Jamsil, 240 Olympic-ro, Songpa-gu, Seoul

Super Junior's Kyuhyun marks his new EP with limited merch at the Withmuu K-pop store. Spending 50,000 won or more on merch gets you a random selfie photocard.

Getting there
Jamsil Station (Lines 2 & 8)
Hours
Daily 10:00–21:00
Entry
Free, walk-in
  • Each item is limited to 3 per person.
  • Posting a review with the required hashtags enters you in a signed-album draw.

Official info@withmuuNaver Map

Hot 76
Venue: DDP (Dongdaemun Design Plaza)Venue: DDP (Dongdaemun Design Plaza)D-8

Ends in 8 days

Oct 26 – Nov 22

DDP 365 Light x IVE 'DIVE IN TO LIGHT'

DDP (Dongdaemun Design Plaza), 281 Eulji-ro, Jung-gu, Seoul

IVE's song 'Looks Can Kill' plays over a laser, lighting and facade show on DDP's curved exterior. Each run starts with the regular DDP 365 Light content (about 5 minutes), then the IVE show follows.

Getting there
Dongdaemun History & Culture Park Station (Lines 2, 4, 5)
Hours
Light shows daily 18:00–22:30, every 30 minutes
Entry
Free, outdoor
  • Arrive a few minutes before the hour or half hour to catch a full run.
  • Pair it with Dongdaemun's late-night shopping.

Official info@ddp_seoulNaver Map

Hot 74
Around Apgujeong & GangnamAround Apgujeong & GangnamD-8

Ends in 8 days

Nov 13 – Nov 22

ATEEZ Pop-up 'GOLDEN HOUR : Part.6'

Shinsegae Gangnam, Famille Station 1F Pocket Garden, 176 Sinbanpo-ro, Seocho-gu, Seoul

A pop-up for ATEEZ's new album with official merchandise and 'golden hour' themed photo zones. Entry is only at your booked date and time.

Getting there
Express Bus Terminal Station (Lines 3, 7, 9)
Hours
Mon–Thu 10:30–20:00, Fri–Sun 10:30–20:30
Entry
Online reservation (ATEEZ SHOP on TOKTOQ) or on-site waiting list
  • Check @ATEEZPOPUP on X for queue and stock updates.
  • It sits in the station-side shopping area, easy to reach on a rainy day.

Official info@ateez_official_Naver Map

Hot 89
Venue: Yongsan I'Park Mall Living ParkVenue: Yongsan I'Park Mall Living ParkD-8

Ends in 8 days

Oct 30 – Nov 22

Sanrio 'Nyang Nyang Club' Cat Characters Pop-up

Yongsan I'Park Mall Living Park 6F, 55 Hangang-daero 23-gil, Yongsan-gu, Seoul

A shop devoted to Sanrio's cat characters, including Charmmy Kitty, Chococat and Noraneko Land. Limited postcards, plush keyrings, pouches and hair accessories fill the shelves.

Getting there
Yongsan Station (Line 1, KTX)
Hours
Sun–Thu 10:30–20:30, Fri–Sat 10:30–21:00
Entry
Free; on-site waiting list before opening, Naver reservations for Fri–Sun and holidays
  • Cashless: bring a card or mobile pay.
  • From Nov 18, a Noraneko Land A2 poster is handed out while supplies last.

Official info@sanrio_q_officialNaver Map

Hot 64
Venue: Lotte World MallVenue: Lotte World MallD-10

Ends in 10 days

Nov 11 – Nov 24

Moomin Pop-up at Lotte World Mall

Lotte World Mall B1, 300 Olympic-ro, Songpa-gu, Seoul

An autumn-themed shop with Moomin Valley characters and goods. Following the official Korean Moomin shop account gets you a sticker while stock lasts.

Getting there
Jamsil Station (Lines 2 & 8)
Hours
Daily 10:30–22:00
Entry
Free, first come first served
  • Spend 50,000 won for a shopping bag, 70,000 won adds a 2027 calendar.
  • Combine with Lotte World Tower or Seokchon Lake.

Official info@moominshop_krNaver Map

Hot 69
Around SeongsuAround SeongsuD-15

Ends in 15 days

Nov 11 – Nov 29

Cardcaptor Sakura Collab Cafe: Sakura & Tomoyo's Tea Party

Musinsa Space Seoul Forest, 43 Seoulsup 2-gil, Seongdong-gu, Seoul

A themed cafe for the classic anime, with character drinks such as Sakura's strawberry shortcake drink and Syaoran's melon cream soda. Exclusive goods include acrylic dioramas, embroidered badges and keyrings.

Getting there
Seoul Forest Station (Suin-Bundang Line), short walk
Hours
80-minute sessions from 10:00 to 18:50 (last session 17:30)
Entry
Reservation required: 5,000 won per session ticket, plus one drink per person (drinks 6,000–12,000 won)
  • All seats are booked on Popga; without a booking you can only order drinks to go.
  • Some goods (tableware, Kero pouch) go on sale from Nov 18.

Official infoNaver Map

Hot 84
Around Hongdae & YeonnamAround Hongdae & YeonnamD-19

Ends in 19 days

Nov 12 – Dec 3

Attack on Titan The Final Season Pop-up @Hongdae

AK PLAZA Hongdae 4F LIMITION, 188 Yanghwa-ro, Mapo-gu, Seoul

A merch pop-up for the final season of the anime, run by its Korean licensed store. Look for small character plush such as a palm-sized Levi.

Getting there
Hongik Univ. Station (Line 2, AREX, Gyeongui-Jungang Line)
Hours
Mon–Fri 11:00–22:00, Sat–Sun 10:30–22:00
Entry
Free, walk-in
  • AK Plaza is right above Hongik Univ. Station, handy if you land via AREX.
  • Open until 22:00 every day.

Official info@smgstore_krNaver Map

Hot 67
Around SeongsuAround SeongsuD-23

Ends in 23 days

Nov 11 – Dec 7

2an x Hearts2Hearts 'Mauve Crush Collection' Pop-up

Musinsa Beauty Seongsu, 87 Yeonmujang-gil, Seongdong-gu, Seoul

Makeup brand 2an launches its mauve-toned winter collection inside the new Musinsa Beauty Seongsu store. Swatch the palettes, finish the in-store missions for gifts, and purchases come with a Hearts2Hearts photocard.

Getting there
Seongsu Station (Line 2), short walk
Hours
Pop-up daily 10:00–17:00 (shopping until store closing)
Entry
Free, walk-in
  • The first 20 visitors each day get a free product, so go at opening.
  • The pop-up area closes at 17:00, earlier than the store.

Official info@2an_officialNaver Map

Hot 72
Venue: Yongsan I'Park Mall Living ParkVenue: Yongsan I'Park Mall Living ParkD-25

Ends in 25 days

Nov 12 – Dec 9

Webtoon 'Return of the Mount Hua Sect' Pop-up

Yongsan I'Park Mall Living Park 3F Dopamine Station, 55 Hangang-daero 23-gil, Yongsan-gu, Seoul

A pop-up for the hit Korean martial-arts webtoon, debuting new goods such as lucky-pouch keyrings, snow globes and artisan keycaps. Taiwan-exclusive items are also on sale.

Getting there
Yongsan Station (Line 1, KTX)
Hours
Daily 10:30–22:00
Entry
Free, walk-in
  • Finish the in-store 'training' event: one stage earns a bookmark, all three an acrylic keyring.
  • Spend 10,000 won or more for a plum-blossom can badge.

Official info@webtoonfriendsNaver Map

Hot 64
Around SeongsuAround SeongsuD-47

Ends in 47 days

Jul 15 – Dec 31

Torriden 'Connect Deep Dive' Pop-up (with CORTIS photo zones)

Torriden Connect Seongsu, 17 Seongsui-ro 7ga-gil, Seongdong-gu, Seoul

K-beauty brand Torriden turns its Seongsu space into a hands-on skincare lab with a 'waterfall' photo zone, an absorption ball game and a skin-check kiosk. There are also several photo zones featuring the K-pop group CORTIS.

Getting there
Seongsu Station (Line 2), short walk
Hours
Daily 11:00–20:00
Entry
Free, walk-in
  • Try the skin-check kiosk first, then shop for products that match the result.
  • Weekday afternoons are calmer for photos.

Official info@torriden_connectNaver Map

Hot 60
Around SeongsuAround SeongsuD-47

Ends in 47 days

Nov 14 – Dec 31

Love Live! Series 15th Anniversary Exhibition

Aube Studio, 6 Achasan-ro 11ga-gil, Seongdong-gu, Seoul

A look back at 15 years of the school-idol franchise, from its stories to its characters' growth, with official merchandise on sale. Every ticket comes with a random character student ID card (73 designs).

Getting there
Seongsu Station (Line 2), short walk
Hours
Weekdays 10:00–19:00, weekends & holidays 10:00–20:00 (60-minute timed slots)
Entry
30,000 won (Ticketlink, timed entry)
  • The 19:00 slot only runs on weekends and holidays.
  • Book a slot on Ticketlink ahead of time.

Official info@takielincNaver Map

Hot 69
Venue: The Hyundai SeoulVenue: The Hyundai SeoulD-47

Ends in 47 days

Nov 10 – Dec 31

The Hyundai Seoul Christmas Village: Christmas in New York City

The Hyundai Seoul 5F Sounds Forest, 108 Yeoui-daero, Yeongdeungpo-gu, Seoul

This year's village recreates a 1985 Christmas street in Yorkville, New York, with brownstone facades, a newsstand and yellow cabs lining a holiday market. It has been the department store's big seasonal draw since 2022.

Getting there
Yeouido Station (Lines 5 & 9), short walk
Hours
Mon–Thu 10:30–20:00, Fri–Sun 10:30–20:30
Entry
Free; enter with an online reservation (The Hyundai Hi, hourly slots) or by on-site waiting
  • Up to 4 tickets per account; arriving 15+ minutes late voids the slot.
  • The outer market shops need a separate on-site queue.

Official info@thehyundai_seoulNaver Map

Hot 93
Venue: Times SquareVenue: Times SquareD-50

Ends in 50 days

Oct 31 – Jan 3

Times Square Christmas Market 2026

Times Square 1F Atrium, 15 Yeongjung-ro, Yeongdeungpo-gu, Seoul

An indoor Christmas town set around a 13-meter tree in the mall's atrium. The vendors change every week, so the desserts and gift stalls are different on each visit.

Getting there
Yeongdeungpo Station (Line 1), short walk
Hours
Daily 10:30–22:00
Entry
Free
  • It's indoors, so it works on cold or rainy days.
  • Open until 22:00, good for an evening stop.

Official info@timessquare.mallNaver Map

Hot 52
Around SeongsuAround SeongsuD-71

Ends in 71 days

Oct 17 – Jan 24

Crayon Shin-chan Exhibition 'Let's Play! Space-Time Adventure'

9-29 Yeonmujang 5-gil, Seongdong-gu, Seoul

Billed as Korea's first interactive Crayon Shin-chan experience, it follows the Kasukabe Defense Group as they get swept through time and space. Expect play zones, photo spots and character goods.

Getting there
Seongsu Station (Line 2), short walk
Hours
Daily 11:00–20:00 (last entry 19:00)
Entry
Ticketed
  • Last entry is 19:00.
  • Runs into January 2027, so weekdays are an easy pick.

Official info@shinchan_spacetime_krNaver Map

Hot 65

Festivals & events in Seoul

From the Korea Tourism Organization (TourAPI), refreshed daily

  • Sium Sium MorningOct 18 – Nov 22 · 83-19 Seonsa-ro, Gangdong-gu, Seoul
  • The Souvenir FairNov 20 – Nov 22 · 281 Eulji-ro, Jung-gu, Seoul
  • Gugak Performance JinyeonJan 1 – Dec 31 · 10 Insadong 5-gil, Jongno-gu, Seoul
  • Seoul Light GwanghwamunDec 11 – Jan 3 · 1-68 Sejongno, Jongno-gu, Seoul
  • Gwanghwamun MarketDec 11 – Jan 10 · B172 Sejong-daero, Jongno-gu, Seoul
  • Seoul Lantern FestivalDec 11 – Jan 31 · Taepyeongno 1(il)-ga, Jung-gu, Seoul
  • Korea Grand SaleDec 23 – Feb 13 · 14 Myeongdong-gil, Jung-gu, Seoul
  • MATERIALISM | Curated Exhibition by the Bjarke Ingels GroupNov 7 – Feb 28 · 119 Sejong-daero, Jung-gu, Seoul
  • Vegan & Halal Beauty FairMay 12 – May 14 · 513 Yeongdong-daero, Gangnam-gu, Seoul

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