The Hyundai Seoulhotple.korea One in four of its shoppers is now from overseas, and its indoor forest, waterfall and B2 K-fashion floor show up constantly in Seoul shopping reels.

Photo: Unsplash
Yeouido is Seoul's business island, but on weekends people come for The Hyundai Seoul department store, with its indoor garden and pop-ups, and for picnics in Yeouido Hangang Park. Across the river bridge in Yeongdeungpo, the Mullae area mixes small metal workshops with cafes and bars.
Getting there Yeouido Station (Lines 5 and 9) for The Hyundai Seoul and IFC Mall, Yeouinaru Station (Line 5) for Yeouido Hangang Park, Mullae Station (Line 2) for the Mullae arts district, Yeongdeungpo Station (Line 1) for Times Square.





Photos: Korea Tourism Organization PhoKo · 안영관 (KOGL Type 1) / Korea Tourism Organization PhoKo · IR 스튜디오 (KOGL Type 1)
The Hyundai Seoulhotple.korea One in four of its shoppers is now from overseas, and its indoor forest, waterfall and B2 K-fashion floor show up constantly in Seoul shopping reels.
NEW63 SkyPicnic (63 Building Observatory)hotple.korea The 63 Building's observatory reopened in June 2026 with mirror rooms and media art, and its 63rd-floor rooftop is open to the public for the first time in about 16 years.
Yeouido Hangang Parkhotple.korea Cooking instant ramyeon on a convenience-store machine by the river is one of the most posted Seoul rituals, and the Yeouido pier building made it even easier in 2025–2026.
SEOULDAL (Seoul Moon Balloon)hotple.korea A glowing moon-shaped balloon that lifts 20 riders 130 m above Yeouido; about 40% of its 2025 passengers were foreign visitors, and it now flies every day of the week.
Times Square Yeongdeungpohotple.korea Foreign-visitor sales jumped about 33% in May 2026 and the mall hit its best month in 17 years, helped by K-fashion stores and a nonstop run of atrium pop-ups.
hotple.korea Named in almost every list of Seoul's top kongguksu, this basement noodle hall still draws lunch lines of office workers, and its Google reviews are now heavily in other languages.
hotple.korea The best-known bakery cafe in Mullae: the weathered brick factory, arched entrance and seasonal puddings are a fixture of Mullae cafe-hopping posts.
Around Yeouido & MullaeGolmokjip (Mullae Duck House)hotple.korea A local duck barbecue spot that keeps getting TV and YouTube spotlights, most recently Heo Young-man's Baekban Gihaeng in June 2026, with queues forming by early evening.
hotple.korea Tea is having a moment in Seoul, and this sign-less tea house in an old ironworks building, where staff 'prescribe' a tea based on your mood, keeps appearing in 2026 date-course posts.
hotple.korea One of the first new businesses in the arts village, this red-neon craft beer pub in an old wooden factory is still a default 'second round' in Mullae night posts.
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