The Hyundai Seoulhotple.korea One in four of its shoppers is now from overseas, and its indoor forest, waterfall and B2 K-fashion floor show up constantly in Seoul shopping reels.
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Foreign-visitor sales jumped about 33% in May 2026 and the mall hit its best month in 17 years, helped by K-fashion stores and a nonstop run of atrium pop-ups.
Times Square, opened in 2009, is the big all-in-one mall of southwest Seoul: roughly 200 brands under one roof, linked to the Shinsegae department store, a CGV multiplex, an E-mart hypermarket, Kyobo Books and the Courtyard Marriott hotel. The heart of the building is the glass, drum-shaped atrium on the first floor, where a round stage hosts free live performances and pop-ups built around idols and character brands; more pop-ups fill the B1 New Wave zone. Shoppers from abroad tend to head for Korean and global fashion labels such as 8 Seconds, Marithé François Girbaud, MLB, Onitsuka Tiger, Musinsa Standard, COS and Arket, plus Olive Young for beauty. The E-mart is a popular stop for Korean snacks, ramyeon and groceries to take home. For food there are Din Tai Fung, Shake Shack, Sushiro and dessert counters like Teddy Beurre House. It is a practical rainy-day stop, and it pairs well with Mullae Arts Village, which is one subway stop or a short taxi ride away.


Photos: Korea Tourism Organization PhoKo · 이범수 (KOGL Type 1)
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The Hyundai Seoulhotple.korea One in four of its shoppers is now from overseas, and its indoor forest, waterfall and B2 K-fashion floor show up constantly in Seoul shopping reels.
Yeouido Hangang Parkhotple.korea Cooking instant ramyeon on a convenience-store machine by the river is one of the most posted Seoul rituals, and the Yeouido pier building made it even easier in 2025–2026.
SEOULDAL (Seoul Moon Balloon)hotple.korea A glowing moon-shaped balloon that lifts 20 riders 130 m above Yeouido; about 40% of its 2025 passengers were foreign visitors, and it now flies every day of the week.