Photo: Unsplash
Home of Korea's tallest building, Lotte World Tower, with an observatory, a mall and an indoor theme park all in one place. Seokchon Lake wraps around it for an easy walk, and the side streets nicknamed Songridan-gil are full of small cafes and dessert shops.
Getting there Jamsil Station (Lines 2 and 8) for Lotte World Tower and Seokchon Lake, Songpanaru Station (Line 9) for Songridan-gil, Olympic Park Station (Lines 5 and 9) for the park.
Photos: Korea Tourism Organization PhoKo · 최린 (KOGL Type 1) / Korea Tourism Organization PhoKo · 이성우 (KOGL Type 1) / Korea Tourism Organization PhoKo · 유계정 (KOGL Type 1) / Korea Tourism Organization PhoKo · 박경식 (KOGL Type 1) / Korea Tourism Organization PhoKo · 라이브스튜디오 (KOGL Type 1)
Lotte World Adventurehotple.korea Dressing up in matching Korean school uniforms and posing in front of the fairy-tale castle on Magic Island is one of the most repeated Seoul travel shots, and seasonal festivals keep new content coming.
Seoul Sky (Lotte World Tower Observatory)hotple.korea The glass-floored Sky Deck on the 118th floor and the night view from 500 meters up are a staple of Seoul travel reels, and the official account keeps the feed busy with seasonal exhibitions and collaborations.
Seokchon Lakehotple.korea The reflection of Lotte World Tower in the water, the cherry-blossom tunnel in spring and the autumn foliage make it the most photographed free spot in Jamsil, and an RM photo shared on BTS's official account turned it into a fan stop.
Typical: CakePat a Cake Jamsilhotple.korea Tall two-layer cakes packed with whatever fruit is in season, from strawberries to figs and mandarins, make a striking cross-section photo, and each seasonal launch on its Instagram brings a new wave of posts.
Typical: Croissants & pastriesRêve Doux Seoulhotple.korea Its crescent 'ten-thousand-layer' croissant got a fresh wave of attention after the chef appeared on the baking competition show Cheonha Jebbang in February 2026, and the shattering cross-section shot is all over dessert feeds.
Typical: Korean BBQGgupdang Jamsil Bangihotple.korea The brand's original branch in Sinsa is a Michelin Guide Bib Gourmand pick, and the staff-grilled pork neck eaten sushi-style on rice with wasabi is a favorite short-video moment.
Lotte World Mallhotple.korea It sits under Lotte World Tower and links Seoul Sky, the aquarium and Jamsil Station, and its constantly changing brand pop-ups and food openings keep the official account and shopping reels busy.
Olympic Park (Lone Tree)hotple.korea The single tree on a bare green hill has been the backdrop for countless dramas and ads, and K-pop fans pass through the park for concerts at KSPO Dome, so it shows up in feeds all year.
Typical: PiesGinger Bear Pie Shophotple.korea Its seasonal whole-fruit mochi and fruit bingsu went viral on reels in 2026, on top of the meat pies that first made it a Songridan-gil queue spot after TV exposure.
Typical: Buckwheat noodlesMemiljip (Buckwheat House)hotple.korea The truffle potato pancake cut like a pizza and the pollock roe buckwheat noodles are a common Songridan-gil food post, and the restaurant now sits on the main street after moving into a bigger space.
Partner links. We may earn a small commission at no extra cost to you. Affiliate disclosure