Olive Young Central Myeongdong Town

Myeongdong already had several Olive Young branches, but the Central Myeongdong Town store that opened on 26 March 2026 is built for international shoppers. Spread across about 950 pyeong (roughly 3,100 square metres) from the basement to the third floor of the M Plaza building, it is the second-largest Olive Young in Korea after N Seongsu and carries the biggest selection in the chain: around 1,000 brands and 15,000 products. The standout is the Mask Library, with some 800 sheet, modelling and bubble masks sorted by skin type and function. Sunscreens have extra testers, and there are separate zones for beauty devices, dermocosmetics and Korean snacks. Twenty-two staffed checkouts keep lines moving, and signage and staff help come in English, Chinese and Japanese. If you only have time for one big K-beauty run in Seoul, this is the store with the most to compare in one place. The older Myeongdong Town flagship on Myeongdong-gil is about 200 metres away if you cannot find something.