IPARK Mall Yongsan

IPARK Mall is the large shopping complex built into Yongsan Station, split into four wings: Living Park, The Centre, Fashion Park and Taste Park. It used to be known for electronics, but over the last few years it has turned into Seoul's hub for fandom shopping. The heart of that change is Dopamine Station on the 3rd floor of Living Park, about 6,500 square meters of character goods, figures, gacha machines, custom keyboards and games, including Korea's first official Chiikawa shop, where weekend waits can stretch for hours. Further up the same wing, the 6th floor gathers POP MART, LEGO, Bandai Namco and Tomica, and the 8th floor has a Pokémon card shop next to a big bookstore. The mall ran over 800 pop-up stores in 2025, so there is usually a K-pop or anime pop-up somewhere in the building. Everyday shopping is covered too, with E-Mart, Olive Young and Daiso on B1 of The Centre, fashion brands in Fashion Park and restaurant floors in Taste Park. Because it opens straight onto the station, it works well on a rainy day or right after arriving by KTX.