IPARK Mall Yongsanhotple.korea Its 'Dopamine Station' floor of character, figure and game shops passed 10 million visitors in its first year, and the Chiikawa store and Pokémon card shop draw opening-time queues.
국립중앙박물관
With 6.5 million visitors in 2025 it ranked third among the world's museums, and its MU:DS souvenirs and the dark 'Room of Quiet Contemplation' are all over Korean social feeds.
Korea's flagship museum sits on a former military site between Namsan and the Han River, and its permanent galleries are free. The building is a long stone block split by an open central plaza, and from the steps you can frame Namsan Seoul Tower through the gap, with the Mirror Pond reflecting the facade below. Inside, three floors of galleries run from prehistoric comb-pattern pottery through the Korean kingdoms, alongside Buddhist sculpture, ceramics and calligraphy. The most visited room is the Room of Quiet Contemplation, a dim, slightly sloped space built around two seated pensive bodhisattva statues; it is the image most Korean visitors post. International visitors, in the museum's own surveys, rate the Silla gold crown as their favorite object, and the ten-story marble pagoda from Gyeongcheonsa Temple rises through the central hall. Visitor numbers have jumped since 2025, helped by K-culture interest and the museum's MU:DS goods, such as the tipsy-scholar color-changing cups and gat-shaped glasses, sold in the museum shops. Wednesday and Saturday evenings stay open until 21:00, which is the calmer time to come.




Photos: Korea Tourism Organization (KOGL Type 1)
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IPARK Mall Yongsanhotple.korea Its 'Dopamine Station' floor of character, figure and game shops passed 10 million visitors in its first year, and the Chiikawa store and Pokémon card shop draw opening-time queues.
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