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Photo: Korea Tourism Organization PhoKo · 김대형 (KOGL Type 1)

Food

SAM SAM SAM Yongsan

쌤쌤쌤 용산점

Why it's hot

Chef Kim Hoon's run on Netflix's Culinary Class Wars season 2 and his win on the cooking show Street Restaurant Fighter in 2026 put this long-running Yongridan-gil favorite back on everyone's list.

SAM SAM SAM serves what it calls San Francisco home cooking, and the Yongsan original is one of the busiest tables in Yongridan-gil. The chef, Kim Hoon, appeared on season 2 of Netflix's Culinary Class Wars under the nickname 'Trend King', then won the Korean cooking competition Street Restaurant Fighter in 2026, and the restaurant marked the win with a new lasagna. The room is bright and playful, with an open kitchen, a small terrace and an 'Enjoy here' mood. The dish most people come for is the jambon-beurre pasta, a buttery, salty take on the French ham-and-butter sandwich that earned the restaurant a TV 'master' segment back in 2022. The California-style lasagna is rich and layered, the pumpkin gnocchi is soft and chewy under a creamy sauce, and the steak with fries is the shared main for groups. The rolled lasagna from the TV show has appeared only in limited sets, so ask before you set your heart on it. Prices at this branch are lower than at the newer Jamsil and Gwanghwamun locations.

Tips for visitors tip!

  • No phone reservations: join the CatchTable waitlist, ideally right when it opens; weekday lunch is the easiest time.
  • There is a dining time limit of about 1 hour 20 minutes when it is busy.
  • Mon–Thu there is a 15:00–17:00 break; Friday to Sunday it usually runs straight through.
  • Teddy Beurre House, the chef's croissant bakery, is about 30 m away if you want dessert after.

Latest on Instagram @samsamsam_official

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See it on Instagram

#SAMSAMSAMYongsan#YongsanFood#SeoulFood

Korean hashtags locals use (more posts):

#쌤쌤쌤#용리단길맛집#흑백요리사2

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Last checked: Nov 14, 2026 · Sources: [1] [2] [3] [4] [5]