Sulwhasoo Dosan Flagship Store

Sulwhasoo, Amorepacific's herbal skincare brand, runs its flagship in a building designed by the architecture studio Neri&Hu around the idea of a lantern, a vessel that holds light. A bronze-toned screen wraps the whole facade, and the experience continues floor by floor. The ground floor is a heritage room that traces the brand's story back to 1966. The second floor is the boutique, with Dosan-exclusive items, new releases and testers, plus a traditional gift-wrapping service. The third floor has a culture lounge where the brand runs a 50-minute ginseng class and heritage-room tour, with scent tasting, a small DIY sachet or bath-salt activity, and ginseng tea with traditional snacks. Two separate spas sit in the basement and on the fourth floor, the latter with treatment rooms facing Dosan Park, and a rooftop lounge tops the building. It is a calm, polished stop between busier shops, and a good place to understand Korean herbal skincare beyond the duty-free counter.