Haus Nowhere Dosan (Gentle Monster, Nudake, Tamburins)

Set just behind Dosan Park, this five-level building is Gentle Monster's flagship in Gangnam, now listed on the brand's own store finder as Haus Nowhere Dosan (many locals still call it Haus Dosan). It works more like a gallery than a shop. The ground floor and mezzanine host large art installations that change over time, so the space can look completely different from one visit to the next. Gentle Monster's eyewear fills the upper floors, with optical frames on the second floor and sunglasses on the third, and staff offer fittings and simple repairs. Tamburins, the group's fragrance and hand-cream label, takes the fourth floor, while the basement belongs to Nudake, the dessert brand from the same company. Every floor is styled with gallery-like displays, which makes the whole building a favorite for outfit shots. You can easily spend an hour moving floor by floor, even if you do not plan to buy anything.