Olive Young N Seongsu

Olive Young N Seongsu opened in November 2024 inside the Factorial Seongsu building, a short walk from Seongsu Station, and CJ Olive Young calls it the biggest Olive Young in Korea, roughly nine times the size of a neighborhood branch. If you have only seen the small shops in Myeongdong, the scale is the point here. The ground floor works as an entrance hall with an exhibition space, a cafe, a pop-up zone and a shop for Olive Young's own goods. The second and third floors are the main shopping floors, divided into twelve category zones such as color makeup, daily skincare and a premium 'Luxe Edit' corner, plus a 'Hot & New' zone that is refreshed every three months with the newest launches. Testers are laid out generously, so you can try products before you commit, and the store also offers beauty services. Upper floors are used for brand and content spaces rather than regular shopping. It is listed by VisitKorea as a tax refund shop. For photos, the facade of the Factorial building and the bright, open shopping floors are what most people post.