Hanjeongseon Seongsu (flagship)

Hanjeongseon is a Korean dessert brand that started on Seongsu's cafe streets, and this is its original shop. It makes chapssaltteok, soft glutinous rice cakes, each wrapped around a whole piece of fruit: tangerine, gold kiwi, persimmon, gold pineapple or fig depending on the season, plus a red bean and butter version. The newer yogurt series, with Greek yogurt and fruit such as shine muscat or blueberry inside the rice cake, is what most people line up for now, alongside a Dubai-style pistachio and chocolate piece. Every cake comes individually wrapped in colored hanji, traditional Korean mulberry paper, and gift boxes are tied in a bojagi cloth with a norigae tassel, which makes them a popular souvenir. The shop is takeaway only, with white porcelain moon jars lining the shelves, a calm Korean look that stands out on busy Yeonmujang-gil. Limited items such as the yogurt range sell out, so mornings give you the most choice. For photos, cut a cake in half to show the fruit, or line up the colorful paper wraps.