Haus Nowhere Seoul (Gentle Monster, Tamburins, Nudake Tea House)

Haus Nowhere Seoul is the experimental retail space of IICOMBINED, the company behind Gentle Monster eyewear, Tamburins fragrance and Nudake desserts. It opened on 6 September 2025 in the company's own 14-storey headquarters, a raw-concrete brutalist tower with curved tinted windows, and the theme inside is 'the future returned', with robot-human figures and mechanical parts scattered across the floors. The ground floor is a Project Space whose installation changes with each campaign; it opened with a giant sleeping dachshund for Tamburins and has since hosted other shows, including a surreal vegetable farm in autumn 2026. The second floor is Gentle Monster, with a wide range of sunglasses and frames you can try on freely among large sculptures. The third floor combines Tamburins perfumes and hand creams, ATiiSSU headwear and Nuflaat tableware. Take the lift up to the fifth floor for the Nudake Tea House, which serves no coffee: you sniff twelve blended teas from a metal sampler before ordering, then pair one with a sculptural dessert such as the shoe-shaped '155MM'. The moving dachshund and the robots on the sofa are the most photographed spots.