Point of View Seongsu (flagship)

Point of View describes itself as a curated store for the artistic mind, and its Seongsu flagship spreads that idea over three floors of a building on Yeonmujang-gil. Each floor follows a stage of the creative process. The first floor, Tool, gathers the practical things: pens, pencils, paper, notebooks and desk tools, many of them imported, alongside the shop's own POV Original line. The second floor, Scene, is set up more like an exhibition, with objects arranged in small vignettes. The third floor, Archive, holds collectible and display pieces for people who want something to keep rather than use up. Displays are calm and precise, so the shop feels slower than the busy street outside, and it is a good place to find a gift that is not a typical souvenir. The shop opened in this three-floor form in November 2022 and is a short walk from Seongsu Station. Photos of the neat pen shelves and paper drawers are what it is known for.