논픽션 한남
Korean fragrance is a big souvenir trend, and NONFICTION's minimal bottles and shelf-lined Hannam showroom appear often in Seoul perfume-shopping posts; it sits a few doors from Tamburins.
NONFICTION is a Korean lifestyle beauty brand launched in 2019, known for unisex perfumes, body care, hand cream and lip balm in clean, pale packaging. The Hannam store is one of its signature showrooms in Seoul, alongside Seongsu, Sinsa and Samcheong, and it is set up so you can test the products freely. Its signature scents include Santal Cream, Gentle Night, Forget Me Not and Gaiac Flower, and staff are happy to walk you through the range one scent at a time. Beyond full-size bottles, small 10 mL perfumes and hand creams make lighter, easier souvenirs. The space is quiet and minimal, with soft light and neat rows of bottles, a contrast to the busier fashion streets nearby. Because Tamburins Hannam is only a few numbers down Itaewon-ro, many travellers visit both on the same walk to compare Korean fragrance brands side by side.
Shown with Instagram's official embed. Photos belong to the account owner.
#NONFICTIONHannam#HannamShopping#SeoulShopping
Korean hashtags locals use (more posts):
Partner links. We may earn a small commission at no extra cost to you. Affiliate disclosure
Typical: Korean BBQMongtanhotple.korea Its straw-fire-smoked, tomahawk-style beef ribs being cut off the bone at the table are one of Seoul's most filmed BBQ scenes, and 2026 reviews still describe waitlist numbers above 100.
Typical: Croissants & pastriesTeddy Beurre House Yongsanhotple.korea The teddy-bear-filled, Paris-style interior and glossy croissants are a fixture of Yongridan-gil posts, and a recent TV cooking competition win has brought even more visitors in 2026.
Typical: CoffeeUnpagehotple.korea Opened in April 2026 by coffee YouTuber Ahnstar, this filter-coffee bar drew queues from its first weeks, and its clear milk-washed 'Punch' latte is all over Hannam coffee posts.
