National Museum of Koreahotple.korea With 6.5 million visitors in 2025 it ranked third among the world's museums, and its MU:DS souvenirs and the dark 'Room of Quiet Contemplation' are all over Korean social feeds.
아모레퍼시픽미술관
The white, lantern-like Amorepacific headquarters is one of Yongsan's best-known buildings, and its basement museum is now showing Korea's first large Sol LeWitt retrospective, whose giant wall drawings are filling art feeds.
The Amorepacific Museum of Art lives inside the cosmetics group's headquarters, a pale cube designed by David Chipperfield with white porcelain as its motif, right on top of Sinyongsan Station. Even without a ticket, the three-story atrium on the ground floor is worth a look: it holds the museum lobby, a shop, a small display space called APMA Cabinet and apLAP, a library of exhibition catalogues from around the world. The main galleries are on the basement level and change program every few months, mixing Korean traditional art from the founder's collection with major contemporary shows. Until 28 February 2027 they host Sol LeWitt: Open Structure, the conceptual artist's first large retrospective in Korea, with about 45 works including 13 wall drawings painted on site from LeWitt's written instructions. Photography is allowed except in marked areas, a free audio guide works through the APMA Guide app, and lockers are free. Because the museum closes between shows, check the website before you go.




Photos: Korea Tourism Organization (KOGL Type 1) / Korea Tourism Organization (KOGL Type 3)
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