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Typical: Bakery breadTypical: Bakery breadStandard Bread Seongsu
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Bakery

Standard Bread Seongsu

스탠다드브레드 성수

Why it's hot

The giant loaf-shaped sculpture at the entrance and the garden terrace make an instant photo, and a visit post by BLACKPINK's Jisoo in 2025 pushed it onto many Seongsu bakery lists.

Standard Bread is a bakery built around shokupan, the soft, tall Japanese-style milk loaf, and its Seongsu branch is the brand's garden version. A huge loaf-shaped sculpture marks the entrance, and behind it a wooden building opens onto a terrace with parasols, plants and a small pond, so it feels more like a resort brunch spot than a city bakery. Inside, high ceilings and vintage props keep the room airy. Loaves come out of the oven in rounds through the day, and the signature salted butter shokupan can be bought as a half loaf, which is handy if you only want a taste. If you are staying to eat, the crème brûlée French toast and the truffle mushroom soup are the dishes most people order, with a spread or two on the side. The place draws a lot of international visitors, and both the indoor tables and the terrace fill up early on weekends. Good photos: the loaf sculpture out front, a torn slice of warm bread, and the terrace on a sunny afternoon. It sits in a side street about ten minutes from Seongsu Station.

Tips for visitors tip!

  • Join the waitlist on CatchTable (a global version works without a Korean phone number) or at the store kiosk; takeaway usually moves faster than dine-in.
  • It is tucked into a side street about 10 minutes from Exit 3, so follow Naver Map rather than looking for a big sign.
  • Popular loaves often sell out in the afternoon; go in the morning if you have a specific bread in mind.
  • Brunch orders stop at 20:00 and drinks at 20:30.

Latest on Instagram @standardbread_official

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See it on Instagram

#StandardBreadSeongsu#SeongsuBakery#SeoulBakery

Korean hashtags locals use (more posts):

#스탠다드브레드#성수빵집#성수브런치

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Last checked: Nov 14, 2026 · Sources: [1] [2] [3] [4]