Olive Young N Seongsuhotple.korea Korea's largest Olive Young, it turned K-beauty shopping into a full Seongsu outing, and haul videos and tester-zone photos from here are everywhere on travel feeds.
Photo: Korea Tourism Organization PhoKo · 이범수 (KOGL Type 1)
소문난성수감자탕
A neighborhood stew house from 1983 that now has lines of both locals and travelers between the pop-up stores, and its 24-hour schedule makes it a late-night favorite.
Gamjatang is a hearty stew of pork backbone simmered with potato and dried radish greens, and Somunnan has been making it on Yeonmujang-gil since 1983, long before Seongsu filled with cafes and flagship stores. The big pot arrives piled with bones; you pull the tender meat off and dip it in the mustard-soy sauce, then finish by asking the staff to fry rice in the leftover broth, which regulars treat as the real ending. Solo diners can order gamjaguk, a single bowl of the same stew. The restaurant has two dining halls, the original and an annex just behind it, with long rows of tables and a brisk, no-frills service style. Seating is first come, first served with no number tickets, so you simply wait in line until staff wave you in. It runs around the clock, which means you can come for a late supper after the shops close or for a very early breakfast. A QR code on the menu brings up English, Chinese and Japanese versions. For photos, the steaming pot piled high with pork bones is the one.
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