hotple.korea The original 2021 store of the brand that set off Korea's bagel craze still draws hour-long queues of locals and overseas visitors, and its cluttered British-deli interior is all over Instagram.
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Seoul Coffee Ikseon
서울커피 익선본점
Why it's hot
A retro hanok cafe built around memories of 1980s Seoul, it is one of the longest-running stops on Ikseon-dong's hanok street, and its black sesame cream latte and red bean butter toast are regular sights on Korean feeds.
Seoul Coffee sits in a converted hanok on the main lane of Ikseon-dong, and its look is a nostalgic take on Seoul in the 1980s, down to the spinning striped sign by the door that recalls an old barbershop pole. Inside there is a mix of regular tables, single seats and low floor seating. The menu leans on Korean flavours: a black sesame cream latte, a sweet condensed milk latte, Vienna coffee, grain lattes, sikhye rice punch and seasonal fruit drinks. On the dessert side you will find red bean butter toast, mugwort cake, an ice cream yakgwa cookie, injeolmi and strawberry bingsu, and a chewy bread loaf limited to 50 a day. The cafe also sells its own coffee beans, and vegan and gluten-free options are listed. It stays open until 22:00, later than many neighbours, so it works as an evening stop after dinner in Ikseon-dong or nearby Seosulla-gil. The hanok facade with its spinning sign and a black sesame latte at the table are the photos to get.
Tips for visitors tip!
- Weekend afternoons can mean a wait of several groups; staff take names at the door, or you can queue through the Tabling app linked from Naver Map.
- The 50-a-day chewy bread sells out early, so come soon after the 11:00 opening if you want it.
- Vegan and gluten-free items are on the menu; ask staff to point them out.
- There is no parking; it is a two-minute walk from Jongno 3-ga Station Exit 4.
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