Passion5

Passion5 is the flagship dessert house of SPC, the group behind Paris Baguette, set in a black glass building a short walk from Hangangjin Station. The name refers to five 'passions': bakery, patisserie, cafe and restaurant, plus care for the customer. Walking through feels a bit like browsing a gallery, with separate sections for breads, sandwiches and salads, glass cases of whole cakes, chocolates, puddings and gift boxes. Seasonal lines change through the year; in autumn 2026 the counters were full of fig cakes, tarts and pastries. Inside the same floor, a gelato cafe serves plated crepes and tall parfaits developed with consulting from Japanese patisserie Asako Iwayanagi, and you can sit at the bar to watch them being assembled. The Passion pudding is a small, easy souvenir, and the gift sets are popular before holidays. The red heart sculpture at the entrance and the cake displays are the usual photo spots.