SIHYUNHADA Hongdae Space

Sihyunhada began in 2016 when photographer Kim Sihyun shot a thousand people's ID-style portraits against colored backgrounds instead of plain white, and the idea grew into a studio brand that, by its own count, has photographed more than 500,000 people. The Hongdae Space branch, a few minutes from Hapjeong Station, is one of its four directly run studios in Seoul, and the brand describes it as its trendiest, most energetic space. A session starts with a short consultation where you pick a background color and words that describe you, then a professional photographer, called a recorder, shoots you in ID-photo proportions, and close-up and wide angles have been offered alongside the original frame since 2021. You then sit with the recorder for one-to-one retouching, which aims to keep your face looking like you rather than reshaping it. The basic package comes in a cassette-tape style case with a set of ID-size prints and photo cards, and pricier options add frames or more retouched images. Plan on roughly 45 minutes to an hour and a half depending on the package.